Poppy MacDonald is the President and Chief Operations Officer of POLITICO USA. She is responsible for driving the organization’s growth, developing the business strategy, and executing the daily business operations of the company. In this role, she oversees the sales, marketing, product, communications, technology and human resources divisions and has full P&L responsibility for the business in the U.S.
Prior to joining POLITICO, MacDonald served as National Journal’s publisher and president, responsible for the business development, marketing, operations and growth strategy of National Journal’s print and digital advertising, underwritten live events, and National Journal Membership. MacDonald started at National Journal in 2011 as vice president of membership, where she converted the publication’s individual subscription model to a membership.
Previously, MacDonald served as POLITICO Pro’s executive director of business development. In that role, she was responsible for overseeing the launch of Politico’s first paid subscription model focused on providing sector-specific coverage. She also managed the sales and client-service team.
Prior to POLITICO, MacDonald worked at Gallup Inc., where over her four-year tenure she launched the World Poll and led the health care practice. Before that, MacDonald worked for The Advisory Board, consulting with hospitals and health systems as a director of marketing and new business development. MacDonald began her career serving members of Congress representing her Pacific Northwest hometown on both the Senate and House sides of Capitol Hill.