Jay Newton-Small is the founder and CEO of MemoryWell. She has been a national journalist for more than 15 years, writing for TIME Magazine and Bloomberg News. She is also the author of “Broad Influence.” When her father moved into an assisted living facility, the staff asked her to fill out a 20-page questionnaire about his life. Instead, she wrote down his story. His caregivers loved it, and MemoryWell was born.