THIS WEEK’S TOPIC: Why mastering storytelling is key to building your INFLUENCE, and selling your ideas! (Episode 166)
Harnessing the power of storytelling can help you establish trust and connection with others, and — when done well — storytelling can help you attract (and retain) your target audience, build support for a cause, win deals, and secure sought after invites. It’s a skill— and it can be an important part of building your INFLUENCE!
THIS WEEK’S GUEST:
Kindra Hall is a professional storyteller, and a master at understanding and harnessing the power of stories that sell and captivate. Kindra started winning awards as a child when she wowed audiences with her ability to tell a story. She took that talent and turned it into a career which not only includes keynote speaking about storytelling and the power of story, but also online courses, a successful podcast, and two books.
Kindra’s first book “Stories that Stick: How Storytelling Can Captivate Customers, Influence Audiences, and Transform Your Business” debuted at #2 on the WSJ bestseller list, and Forbes said it “may be the most valuable business book you will read.” Kindra’s second book “Choose your Story/Change your Life: Silence Your Inner Critic and Rewrite Your Life from the Inside Out” is slated for release in January 2022. I’m especially excited about this book because it echoes a topic we often talk about on She Said/She Said Podcast: the power of MINDSET.
MAKING STORY PART OF YOUR PITCH: Why “telling someone about yourself” and “telling someone a STORY about yourself” are two distinctly different things. We talk about both approaches.
HOW STORY AND INFLUENCE TIE TOGETHER: We talk about the link between story and influence and why CONNECTION with your audience really matters for building TRUST, and how both factors ultimately help build INFLUENCE.
THE STORIES WE TELL OURSELVES: Kindra gives us a sneak peak into her upcoming book, and why the most essential people we need to influence are OURSELVES!
HOW A CHILDHOOD PASSION CAN HOLD THE KEY TO A FUTURE CAREER ENDEAVOR: Not everyone understood Kindra’s choice of storytelling as a career, but tapping into a gift she had honed since childhood gave her confidence to face naysayers and to use her gift to provide a unique offering for others.
MAKE YOUR STORIES STICK: Kindra shows us how everyday stories and details make our messages “stick” in our audience’s memory. What’s so amazing about her message is that storytelling is available to each and every one of us. The stories she shares in this conversation so perfectly illustrate that point.
Kindra has an undeniable gift. While storytelling may come more naturally to some, understanding the power of story, and how to harness and fine tune our own storytelling skills, is an undeniably good investment YOU can make in YOU!
Let me know what you thought of Episode 166. Which stories and advice resonated most with you? I’d love to hear from you! Connect with me on Instagram @LauraCoxKaplan or via the contact link: She Said/She Said Podcast
And, if you are feeling generous, please be sure to leave a review on Itunes. Reviews help others who are looking for content like this to find it. I’m grateful to have you with us today! Have a great week!