Title: How to use story to build your brand, shape your influence, and improve your mindset! BONUS EPISODE 203
[THIS WEEK’S BONUS EPISODE IS REPACKAGED FROM EPISODE 166. ]
THIS WEEK’S TOPIC:
Harnessing the power of storytelling can help you establish trust and connection with others, and, when done especially well, storytelling can also help you attract (and retain) your target audience, build support for a cause, win deals, and get you on sought after guest lists. It’s a skill— and it can be an important part of building your INFLUENCE!
THIS WEEK’S GUEST:
Kindra Hall is a professional storyteller, and a master at understanding and harnessing the power of stories that sell and captivate. Kindra started winning awards as a child when she wowed audiences with her ability to tell a story. She took that talent and turned it into a career which not only includes keynote speaking about storytelling and the power of story, but also online courses, a successful podcast, and two books.
Kindra’s first book “Stories that Stick: How Storytelling Can Captivate Customers, Influence Audiences, and Transform Your Business” debuted at #2 on the WSJ bestseller list, and Forbes said it “may be the most valuable business book you will read.” Kindra’s second book “Choose your Story/Change your Life: Silence Your Inner Critic and Rewrite Your Life from the Inside Out” was published in January 2022.
MAKING STORY PART OF YOUR PITCH: Why “telling someone about you” and “telling someone a STORY about you” are two distinctly different things. We talk about both approaches.
HOW STORY AND INFLUENCE TIE TOGETHER: We talk about the link between story and influence and why CONNECTION with your audience really matters for building TRUST, and how both factors ultimately help build INFLUENCE.
THE STORIES WE TELL OURSELVES: Kindra gives us a sneak peak into her upcoming book, and why the most essential people we need to influence are OURSELVES!
HOW A CHILDHOOD PASSION CAN HOLD THE KEY TO A FUTURE CAREER ENDEAVOR: Not everyone understood Kindra’s choice of storytelling as a career, but by tapping into a gift she had honed since childhood gave her confidence to face naysayers and to use her gift to provide a unique offering for others.
MAKE STORIES STICK: Kindra shows us how everyday stories and details make our messages “stick” in our audience’s mind and memory. What’s so amazing about her message is that storytelling is available to each and every one of us. The stories she shares in this conversation so perfectly illustrate that point.
While storytelling may come more naturally to some, understanding the power of story, and how to harness and fine tune our own storytelling skills, is an undeniably good investment YOU can make in YOU!
Let me know what you thought of the episode. Which stories and advice resonated most with you? I’d love to hear from you! Connect with me on Instagram @LauraCoxKaplan or via the contact link: She Said/She Said Podcast
And, if you are feeling generous, please be sure to leave a review on Itunes. Reviews help others who are looking for content like this to find it. Have a great week!