How to leverage professional conferences to build your network and increase your influence (Episode: 232)

With Laura Cox Kaplan
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Show Notes


Title: “How to leverage professional conferences to build your network and increase your influence” — Episode: 232

Ever attend a professional conference or networking event and feel like you haven’t gotten your money’s worth? Or maybe you’re skeptical of the value in the first place? 

Building your network and investing in different types of relationships is critical for building and sustaining your influence, and certainly for growing your business and professional credibility. Professional conferences and networking events can be incredibly valuable tools to help you achieve this, but there are a few best practices that can help you maximize your investment of time and money. 

This week, I’m doing a deep dive into the topic and sharing some great tips and advice — some crowdsourced and some of my own. These tips align with the three key areas — story, investment, and intention — that we need to build and sustain influence in our lives and careers. 


  • How can “story” impact the way you approach a professional conference or networking event? 
  • Why investments of time and money in professional conferences can help you grow your network and make it more sustainable  
  • What it means to engage with “intentional persistence”
  • Two types of networks: “bonding capital” and “bridging capital” and why they both matter
  • The types of planning should you do before the conference or event
  • Why reach out to potential new contacts in advance?
  • How to make sure attending with a buddy or colleague increases your connection potential v. discouraging it
  • Using social media before, during and after the event
  • Carve out time to reflect, review and recalibrate 
  • Follow up!

I’d love to hear some of the other ways you use professional conferences and networking events to create connections and to build relationships. Send me an email:  or you can reach via the contact link below. Be sure to reference Episode 232. 

You can also share your thoughts with me on social: Instagram, Linked In, and Facebook

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