Serial entrepreneur (and self-described “radical optimist’) Magatte Wade became inspired to tackle poverty by reverse engineering a profound curiosity of consumer brand power. Her passion and understanding of free market principles has led to the creation of three companies including her latest — Skin Is Skin — which is also tackling unconscious bias. Magatte’s thoughtful approach to race and to the impact we as individuals can have is incredibly thought provoking and inspiring! She defines success this way, “If because of me one person lived better, then that is success.”