SHOW NOTES 

TITLE: How to write a book that helps you build your influence 

EPISODE: 251 ENCORE

TOPIC: 

Have you ever considered writing a book to showcase your expertise, build your brand, and help others benefit from what you know how to do? Or maybe, you’ve seen colleagues and friends have success with such efforts and you think, “maybe I should do that too.” 

A book can be a great tool for building your brand and your thought leadership — both are essential elements for differentiating yourself and for boosting your influence. This week’s encore episode will give you great perspective on this topic! 

THIS WEEK’S GUEST: 

Robin Colucci is a journalist turned freelance writer and author turned book coach and entrepreneur. Her speciality is helping experts — like you — write books that showcase their expertise and build their influence. 

Robin and I recorded this conversation back in 2020, and I found her advice incredibly helpful personally. I’ll be referring back to it this summer as I take some time off to think about additional content in the Fall. 

WHAT YOU WILL LEARN FROM THIS EPISODE: 

Why Robin recommends a personality assessment for would-be authors. 

How to land your book concept. 

How your “why” is actually different from your book “concept.” 

Why “lack of time” is one of the biggest lies we tell ourselves. 

How to deal with imposter syndrome as a new author. 

You can learn more about Robin here, and grab a copy of her book: “How to write a book that sells you.”

Are you thinking a book might be a great way to build your influence? Let me know. I’d love to hear about it. And, if you are listening to the episode on your phone, please take a screenshot and share on your Instagram stories with a tag to @LauraCoxKaplan .