Title: “How to build a values-based brand and avoid the comparison trap”
Guest: MiMi Striplin, founder, The Tiny Tassel
THIS WEEK’S TOPIC:
Have you ever fallen into the comparison trap? You know the one where you look around — especially on Instagram or Facebook — and see what others are doing, and start comparing where you are — personally and professionally? And, before you know it, you’ve fallen into a rabbit hole of self doubt that can obliterate your confidence.
Social media often gets much of the blame for this, but in reality that tendency would probably be there whether instagram existed or not. It’s just that we have more of a lens and more options to see what others want us to see — up close — than we used to.
It’s important to distinguish between competition and comparison.
Competition is a good thing especiall when it challenges, motivates and inspires us.
And, Keeping tabs on the compeition is important and gives us some great data. But when we let competition drift and become an exercise of COMPARISION that’s when we enter the danger zone. And it can be very difficult and even painful to navigate our way out. Comparison doesn’t just steal joy, as the saying goes, it also steals your ability to create real influence!
This week’s guest shares such great wisdom on this topic, including how to know who to listen to. I know you’re going to love this converation and love her.
ABOUT THIS WEEK’S GUEST:
Mimi Striplin is the founder of Charleston, SC based The Tiny Tassle. This joyful jewlery accessory and apparel brand is located on Spring Street in the heart of that beautiful city. If you are headed that direction be sure to stop by and check it out, and tell her team that you heard MiMi’s story on She Said/She Said Podcast!
In addition to showcasing her own unique designs that started with tassel earrings and have grown to so much more, MiMi is dedicated to using her influence and success to showcase and support others founders and artists.
KEY TOPICS AND WHAT YOU’LL LEARN IN THIS EPISODE:
How you can align your values with your brand, and why that matters;
How to learn which voices to listen to as you get feedback;
How MiMi got her start and the advice she shares for early stage entrepreneurs;
How she tapped into her brand’s core values and how those values drive every part of her business, and help her navigate the competitive landscape.
Why you might want to consider hiring a business coach.
How to think about working smarter v. working harder.
COLLABORATION WITH THE SOUTHERN COTERIE:
My conversation with Mimi is a continuation of our collaboration series with The Southern Coterie. Over the past few weeks we’ve been talking with women who are part of that network of female founders and entrepreneurs and I’ve been sharing these conversations and their great advice for building their business and careers and doing so in a way that creates real influence for themselves, but also influence that they can and do then share with others.
We’ve talked brand building with the queen of embellished accessories and specifically the embellished headband Lisa “Lele” Sadoughi, career sustainability with Franklyn West founder Ashley Miles, creativity and innovation with former Food and Wine editor in chief Dana Cowin, impact investing with Curate Capital founder Carrie Colbert, and mindset with author and caterer to the uber elite Mary Giuliani.
You’ll find all of those episodes wherever you are listening to podcasts.
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